DX Product Marketing – Strategy
Basically going to document and copy what the best Vendors do in terms of Product Marketing.
The following vendors are doing allot of the right things;
- Splunk
- Zscaler
- ELK
- AWS
- GCP
- FreshDesk
- ExtraHop
Found the method these companies utilise or close enough;
https://www.pragmaticinstitute.com/framework/
Reference
- https://vengreso.com/blog/why-sales-enablement-strategy-fits-best-marketing-genefa-murphy?es_p=11309378
- 280group.com/
- https://www.mindtheproduct.com/
