DX Product Marketing – Strategy

 

Basically going to document and copy what the best Vendors do in terms of Product Marketing.

The following vendors are doing allot of the right things;

• Splunk
• Zscaler
• ELK
• AWS
• GCP
• FreshDesk
• ExtraHop
  • https://security-demo.extrahop.com/extrahop/?h=ZTY4MTNiY2Y1MTIw&e=no-reply%40extrahop.com#/overview?delta_type&from=1584295200&interval_type=DT&tab=perimeter&until=1584314700

Found the method these companies utilise or close enough;

DX Software Framework

• https://www.pragmaticinstitute.com/framework/

• Case studies
• Competitive battle cards
• Buyer profiles and personas
• Competitive intel
• Sales flows
• Objective handling resources
• Door openers
• and MORE

 

• Inbound sales methodology
• The Challenger Sale
• Sandler Sales Methodology
• SPIN Selling
• Solution Selling
• Miller Heiman’s Conceptual Selling
• Miller Heiman’s Strategic Selling
• Miller Heiman’s LAMP (Large Account Management Practices)
• Consultative Selling
• SNAP Selling
• Customer-Centric Selling
• Agile Sales Methodology
• Strategic Selling
• GAP Selling
• MEDDIC 
• NEAT Selling

 

 

Reference

• https://vengreso.com/blog/why-sales-enablement-strategy-fits-best-marketing-genefa-murphy?es_p=11309378
• 280group.com/
• https://www.mindtheproduct.com/